The Edit

The Edit is Virgin Media’s brand newsroom, delivering high-quality daily entertainment stories that engage customers and drive search performance. With 2.5 million page views and a highly engaged audience, the homepage receives 15 page views every minute. Plus, its weekly email reaches 1.87 million customers, strengthening Virgin Media’s connection with its audience like never before.

Hero Images

The main imagery is created or selected to hero the article.

Fiit App

International Friendlies

Lauren Price v Natasha Jones

International Women’s Day

Inlines

Inlines carefully integrated throughout the copy, designed to break up the text and enhance the flow of storytelling.

Two Factor Authentication (VM information)

Sketch Show Years Round-up

Comfort Films Round-up

Halloween Round-up

True Crime Round-up

Mothers Day

Game Of Throws

The US Open

Gaming Round-up

Long-scrolling Infographics

Interactive long scroll infographics that captivate readers, providing dynamic experiences and deepening their interaction with the content.

Quizzes

Interactive quizzes which engage customers by turning passive viewers into active participants, boosting interaction and retention.

Which genre of iconic 90s music are you?

How well do you know Love Island?

Which past Crufts superstar is your new spirit animal?

Email Campaigns & Graphics

To keep The Edit weekly email feeling relevant I design a header each week which taps into trending items or the big event in the upcoming week, GIFS to bring the email to life and occasionally I create solus graphics for announcements, driving user engagement and brand loyalty.

Christmas

New Customers

BAFTA Awards Ceremony

Big Zuu’s Big Eats

Fall Guy Premiere

RuPaul’s Drag Race

Channel & TV Guides

Intuitive channel guides and TV icon guide, designed to provide the full catalogue of channels and enhance user experience.

Banners

Creating impactful banners and social media visuals that drive engagement across platforms. From eye-catching promotional banners to tailored social media graphics, each piece is designed to resonate with audiences and amplify our brand’s presence online.