The Gamepad

The brief was to create a dynamic welcome video for The Gamepad lobby, designed to engage gamers as they queued, while giving them a taste of the excitement and offerings at the venue. We pitched the concept of showcasing the vibrant, bustling spaces within The O2, and the client loved the idea so much they used it on all the screens at the O2. The deliverables included creating digital out-of-home (DOOH) assets for multiple screens throughout the venue (9:16, 15:8, 16:9, 20:33, 37:9), each tailored to highlight the high-energy atmosphere.

For this project, I field-produced the shoot, and was responsible for designing the GFX and producing all DOOH assets, ensuring they were optimized for each screen format.