We were asked to create a high-energy welcome video for The Gamepad lobby — something to entertain gamers in the queue while teasing what the venue has to offer. Our concept spotlighted the vibrant, fast-paced world inside The O2, and the client loved it so much they ran it across every screen in the space. Deliverables included DOOH assets in a range of formats (9:16, 15:8, 16:9, 20:33, 37:9), each tailored to capture the venue’s energy. I field-produced the shoot, designed the graphics, and delivered all assets optimised for every screen.