‘Little Lifts’ was inspired by the growing appreciation for outdoor spaces as places to recharge and reconnect with nature. We pitched a concept built around small, seasonal changes that brighten everyday life. The result: a Cuprinol-inspired set of visuals with simple tips and mood-lifting colour palettes — produced in 10- and 20-second edits across 1:1, 9:16, and 16:9 formats to suit a range of platforms.