The Edit is Virgin Media’s brand newsroom, delivering high-quality daily entertainment stories that engage customers and drive search performance. With 2.5 million page views and a highly engaged audience, the homepage receives 15 page views every minute. Plus, its weekly email reaches 1.87 million customers, strengthening Virgin Media’s connection with its audience like never before.
Virgin Media O2
Creative Direction, Branding, Design
Red, Recharged.
The Virgin brand, energised for a digital-first world.
A bold, expressive visual system designed to flex across formats
— from editorial to email, banners to browsing.
Editorial beats.
Article-led. Style-driven.
Each break earns its place — balancing style, structure and momentum.
Scroll & Tell.
These long-form visuals invite exploration with clickable hotspots that unlock deeper insight.
Bold, clear, and designed for discovery.
Interactive Layers.
Flip it. Quiz it. Scroll on.
With 29,890,830 item loads across 1,076 interactive elements,
users stick around — for an average of 27 seconds longer.
Inbox Impact.
Each week, “The Edit” header flexes with fresh, timely art — playful, sharp, alive.
GIFs and cinemagraphs bring shows to life.
Polls and feedback keep fans in the conversation.
Tailored to every viewer — relevant, engaging, on brand.
Modular Moves.
Single Serve.
Solus emails feature striking single graphics nestled
under the header — announcing launches, competitions,
or new channels with clarity and punch.
Bold & Bannered.
Channel Check.
Made to Share.
